Monday, 22 November 2010

Collaborative Consumption

As consumers we are encouraged to think singularly, selfishly.  Consumption is designed to be all about the 'me', and only about the 'us' in comparative terms - who has the latest thing, what is everyone wearing compared to me etc.  It has a sense of community  - we are all 'on trend' together - but also inspires a drive to be ahead - more up to date than the next person.


Collaborative consumption has a different take on all this; systems like bike hires, car pooling.

This has some very interesting ideas and a good video on it

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