Tuesday, 20 July 2010

Slow as an outdated word

Is Slow as a word misleading or outdated?  How up to date are words to do with sustainability ?  is there a comfort or familiarity with words such as green and does that lessen their impact?  These are questions I will be looking at further.  One of the many things that has got me thinking about these words, their true meanings and their implications is this quote:
'I ... prefer to use the term "trade" over "craft" to emphasize the prosaic nature of my subject (though I won't observe this distinction rigorously) '      p5-6 Shop Class as Soulcraft; An inquiry into the value of work, Matthew B. Crawford

Also a conversation had in the TED office about the greenwashing of green terms.

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