Friday, 24 September 2010

Is Slow an outdated word, no.2

Is Slow an outmoded word in Design terms?  More musings on this topic here, brought about after reading about the origin, meaning and implications of words, also after watching Helvetica and wondering about the implications of text and graphics.  What imagery does Slow bring to mind? 

When the word Slow is used in design terms it instantly brings to mind slowness, timescales and lengthy jobs (ie tedium and ennui).  In this world of go go go thinking, instant information and high-speed living would this philosophy benefit from a more appropriate name?  Using my Slow theory to discuss this goes as follows:

Stop Think Explore Enjoy Rethink

STOP:  What does Slow instantly bring to mind?
THINK: What do I want Slow to mean?
EXPLORE: what other words (if any) are more appropriate?
ENJOY: Are any of them totally appropriate?  If not can I word-play with them?  Can I make a neologism?
RETHINK:  Will this word be appropriate in a weeks time?  A years time?  etc

First blog post on this thought here

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